About me

I help marketing leaders solve creative problems — fast. Whether your challenge is strategy, creative, process, or team dynamics, I bring clarity and momentum. I’ve led teams, built systems, and shipped work that works — across brand, demand, and everything in between.

If your creative team is stuck, spinning, or scaling, I can help you get results without burning people out (including you).

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Stylized Rick 1
Case study

Two Many Cooks

Turning pressure into performance

They had a prototype, a name, and eight days until the pitch. But no GTM strategy. No brand. And no time.

I gave them everything they needed to look legit — fast. Positioning, messaging, creative direction, campaign planning, UI polish, motion, production. End to end. Built to ship.

Why this?
Because it shows what I do best: high performance under pressure.

  • Scope

    Brand strategy, campaign direction, interface uplift

  • Deliverables

    Positioning, ad concepts, messaging, go-to-market plan

  • My role

    Creative direction, concepting, design, and copy — end to end
30-Second Radio Spot: “Kitchen Sync”
VO (warm, female):
Ever tried making risotto over text? Someone forgets the garlic. Someone adds way too much wine. And someone — we’re not naming names — burns it.
Pause. Soft kitchen sounds.
VO:
With TooManyCooks, you don’t have to guess. Build a recipe together, live. Tweak steps. Share notes. Save it for next time. Even if you’re cooking apart — you’re still cooking together.
VO (smiling): TooManyCooks. Stir things up in the first social kitchen. Visit TwoManyCooks.com
30-Second Radio Spot: “Answering Machine”
Sounds of cooking, answering machine beeps
VO (Female modulated, leaving a message):
Shannon? Hey, it's Michelle. I'm trying something new with that lentil soup we were talking about. I wanted to see what would happen if I added more fresh ginger. When you have a chance can you hop on the TwoManyCooks app? We can go over it together and see how it turns out.
Answering machine beeps
Upbeat music bed
VO:
TwoManyCooks: Collaborate, search, and share recipes in the first social kitchen. Visit TwoManyCooks.com

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