Identify marketing opportunities and devise ways to accomplish them.
Clarify the project goals, metrics, KPIs, and grow consensus.
Define what methods and tactics will accomplish the marketing goals.
Devise abstract paths to measurable goals: Test, iterate, refine.
Translate abstract paths into beautiful and functional experiences.
Partner with development to optimize and launch solutions.
The Seattle Show (multiple), Communication Arts (multiple), Print, GDUSA, HOW Books (multiple), Interactive Media Awards